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Roll Out Considerations
Expectations for SMS Usage
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Include a clear opt-out option on every message. (required)
Review your SMS scheduling options. By default, HubSpot has quiet hour restrictions on SMS sending. You can only send SMS messages from 8 AM to 7:59 PM in contacts' local time zones.
Know your character count—HubSpot does allow a 300-character limit. However, SMS messages max out at 160 characters, so if you exceed the 160 count, your text message will be sent as two separate texts. Get to the point quickly, and use links (and link shorteners) to fill out the details of your message.
Sending
Sending to a list
You also have the option to send SMS messages to individuals
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📇 Manage and reply to marketing SMS messages
How to view/reply to SMS replies
CRM > Inbox > Go to your college’s inbox (GWCC - SMS)
Reply to the text messages through the inbox. When you reply, it will show who is replying.
Once the conversation is completed, click close the conversation in the top right conversation. Please note that if the person texts back, the SMS conversation will reopen,
You can also go to the
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🤔 Questions for the Colleges:
What are the most common messages you send, and who are they going to?
Ask the colleges if they have a list of the SMS messages they want to send and when. This way, we can ensure they have a strategy and help build them in HubSpot.