Page Comparison

...

HubSpot lists are used to organize and filter contacts who have filled out forms and to send specific communication to a list of contacts. Within a list, you have access to contact records, which provide detailed information about contacts who have submitted a form, including activities they have taken on websites, their Preferred College, their Program Area, their Student Lifecycle status, and much more.

With these lists, colleges can segment students based on program interests, enrollment status, or communication preferences and track engagement with email campaigns, events, or admissions processes.

...

🥇 Best Practices

Importing Lists in HubSpot

• insert information here, although I can’t find KB articles

Clean Your Contact Lists to Improve Email Deliverability

It is important to clean up your contact lists for several reasons:

• Improved Email Deliverability

  • Deliverability refers to how well your emails reach recipients' inboxes instead of landing in spam or being bounced. Removing inactive or disengaged contacts reduces the chances of email bounces, which helps maintain a high sender reputation. A clean list ensures that your emails are sent to contacts more likely to engage with your content, improving inbox placement.

• Increased Engagement Rates

  • Sending emails to an engaged and interested audience boosts open rates, click-through rates, and overall engagement. When you clean your contact list, you’re focusing your efforts on recipients who actually want to hear from you, which can lead to better engagement metrics and more effective marketing.

• Reduced Bounce Rates

  • Bounced emails, whether due to invalid or outdated email addresses, harm your college’s sender reputation. Regularly cleaning your lists ensures that you’re only sending emails to valid addresses, reducing the likelihood of bounces and protecting your deliverability.

• Compliance with Privacy Regulations

  • Regulations such as GDPR, CAN-SPAM, and CASL require that businesses only email contacts who have opted in. Cleaning your lists helps you stay compliant by removing contacts who have opted out or become inactive, ensuring that you follow legal guidelines and respect your contacts' privacy.

• Enhanced Sender Reputation

  • Email service providers (ESPs) like Gmail and Outlook monitor engagement and bounce rates to assess your college’s sender reputation. A good sender reputation increases the likelihood that your emails will land in the inbox, not the spam folder. Cleaning your lists is an essential step in maintaining a positive sender score.

• Prevents Emails from Being Marked as Spam

  • Continuing to send emails to disengaged contacts increases the risk of your messages being marked as spam, damaging your college’s sender reputation and hurting future campaigns. Cleaning up your list reduces this risk and ensures your emails are well-received.

View best practices guide for adding and maintaining contact lists:https://knowledge.hubspot.com/marketing-email/how-to-clean-up-your-contact-lists-to-improve-deliverabilitySegment Your Contacts
???

Keep List Imports Clean
???

...

Watch Our Video on Lists

...

📄 Step-by-Step Instructions for Creating and Managing Lists

...