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titleCreate Lists in HubSpot

To access or create new lists for your college in HubSpot, Navigate to CRM > Lists.

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If you are unable to see lists or do not have access to create them, you will need to reach out to your college enrollment and marketing teams for permission.

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Create a New List

  • From the main lists screen, select Create List.

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  • Choose Contact-based to create a list of contacts (Note: All HubSpot lists for District and college purposes are Contact-based, built using contact properties from form submissions).

  • Enter List Details.

    • List Name—Use the naming convention College Acronym - List Name (e.g., "SCC - Pharmacy Tech").

    • Description—Briefly describe the list's purpose.

    • List Type—HubSpot has two types of lists that can be created.

      • Active List—Automatically adds new contacts who meet the list criteria as they submit forms.

      • Static List—Filters existing contacts but does not update with new submissions.

  • Set Filters.

    • Click Next > Add Filter to apply specific criteria for your list.

    • Start by selecting Contact Properties > Business Unit, then choose your college to limit the list to your college's contacts.

    • Add additional filters. For example:

      • Filter by Form Submission to see users interested in a specific program, like Nursing.

      • Filter by Prospect status to view students who have expressed interest but haven’t completed the next step in the admissions process.

  • Save.

  • Ensure you place your list in the correct folder by using the Actions dropdown.

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titleView , and Edit , Clone, and Delete Lists

View and Edit a List

  • Navigate to CRM > Lists.

  • Select the list you want to view or edit. To access lists that aren’t being used, click the Unused lists tab.

  • If needed, you can use the search bar in the upper right to find specific contacts in your list.

  • If you need to edit your lists’s name, click the pencil icon next to the current name, enter a new name, and save the changes by pressing enter or clicking outside the text editor.

  • To edit or change filters, in the left panel, click Edit Filters, make your changes, then click Save Changes in the top right.

  • You can sort and filter records by clicking on table headers to sort records by property values. You can also filter contacts by the "Added to list" date.

  • To see list details, In the upper right, click Details to see information about the list, such as when it was created, the number of contacts, who created it, and where it’s used.

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titleAdditional List Actions in HubSpot

  1. Actions Menu:
    Click the Actions dropdown to:

    • Edit columns: Customize which properties are displayed for each record.

    • Export your list: Download the list as a file. View the resource guide here.

    • Assign to team: Assign the list to a specific team.

    • Clone: Create a copy of the list.

      • Navigate to CRM > Lists: Hover over the list you want to clone, click the More dropdown, and select Clone.

    • Convert to static list: Change an active list to static.

    • Delete list: Delete the list (without deleting the records). View the resource guide here.

    • Move to folder: Organize the list into a folder.

  2. Use in HubSpot Tools:
    In the Use in dropdown menu, select an option:

    • Campaigns: Associate the list with a marketing campaign.

    • Contacts/Companies/Deals view: View the list’s records on the relevant home page.

    • Custom report builder: Create a custom report using the list.

    • Customer journey analytics: Create a journey report based on the list.

    • Datasets: Create a dataset for further analysis.

    • Workflows: Use the list as a trigger for automation workflows.

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For additional instructions on creating and managing lists, view All list articles.