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Stick to one main topic, such as an upcoming event, application deadlines, or new program announcements.
Tailor your email content based on the recipient's specific interests, program of study, or lifecycle stage in the admissions process.
Create an Engaging Subject Line and Preview
Use clear, actionable, and enticing subject lines. Ensure they align with the body of the email and are personalized when possible.
The preview text is the snippet of text that appears next to or below the subject line in an email inbox, providing a brief summary of the content. It is the first piece of information recipients see after the subject line and plays a crucial role in the email's open rate and engagement.
Use Images That Resonate With Your Audience
Choose high-quality, optimized images that look great on any device. Images of campus, student life, or recent events help capture attention and create visually engaging emails.
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Example: Use photos from recent campus activities or virtual tours to bring your email to life.
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Use Calls-to-Action (CTA)
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A well-crafted
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CTA
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is crucial in any email
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. It eliminates confusion, providing a clear, direct path for the recipient to follow. Whether it's applying for a program, signing up for a campus tour, or registering for an event, the CTA needs to clearly define the action you want the recipient to take.
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Example: "Apply Now for Fall 2024" or "Sign Up for Our Campus Tour."
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CTAs are also important in that the create email engagement, which promotes Click Rates and Click-Through Rates (CTR), both of which are essential to HubSpot’s email health.
Time Your Emails Correctly
According to studies, emails sent on Tuesday at 11
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a.m. have the highest response rates. For colleges, consider timing emails around essential events like admissions deadlines, enrollment periods, or mid-semester updates
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Responsiveness:
Since 55% of emails are opened on mobile devices, ensure your email is optimized for all screen sizes. This includes using mobile-friendly layouts, readable fonts, and images that scale correctly.
Example: Students often check emails on their phones, so make sure all the links and forms are easily accessible
Personalization:
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Personalization goes beyond just adding a student's name to the subject line. You should tailor content based on the recipient's specific interests, program of study, or lifecycle stage in the admissions process.
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.
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Subject Line:
Use clear, actionable, and enticing subject lines. Ensure they align with the body of the email and are personalized when possible.
Example: "Your Next Step to Becoming a [Program Name] Student" or "Explore Scholarship Opportunities at [College Name]."
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Email Preview Text:
The preview text is the snippet of text that appears next to or below the subject line in an email inbox, providing a brief summary of the content. It is the first piece of information recipients see after the subject line and plays a crucial role on the emails open rate and engagement.
Example: Subject line: "Don’t Miss This Opportunity,” the preview text could add value with something like, "Apply today for Fall 2024 programs before deadlines approach."
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💻 Watch Our Video on Emails
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