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| title | 4. Establish a Timeline |
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Decide how frequently you'll contact your list and inform your audience of this schedule upfront to set expectations and reduce the likelihood of unsubscribes or spam reports. Consistency is key for building trust and keeping your brand top of mind. Understand Your Audience: Tailor your email timing and frequency based on audience preferences and engagement. Test & Optimize: Use A/B testing to find the right cadence. Consistency: Maintain a balance—frequent enough to stay relevant, but not overwhelming. Personalization: Ensure content feels relevant to recipients. Give Control: Allow users to set their preferred email frequency. Track Performance: Use analytics to adjust cadence as needed.
What is Email Cadence? What Marketers Should Know + Best Practices |
📄 How to Access Email Templates
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| title | How to access email templates |
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More details can be found here: Manage and edit your saved marketing email templates.
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For additional instructions on creating and managing emails, view All all HUbSpot Marketing Email articles. |