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Maricopa Community Colleges uses HubSpot’s Email tool to engage with prospective students, applicants, enrolled students, and alumni. From encouraging students to complete the application process, promoting programs, offering information about scholarships, or sharing key updates on student services, this tool allows us to personalize and tailor content to ensure each message resonates with our audiences.
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🏆 Email Best Practices
1. Implement Email Filtering/Segmentation
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Send Emails to the Right Lists
Creating the correct list to send an email ensures the right messages reach the right people. Creating and segmenting the proper email list is a crucial first step in crafting effective email campaigns.
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Why Does Email Segmentation Matter?
Email segmentation helps you target specific groups with content relevant to their needs and interests, making your communications more effective. By segmenting your list, you ensure you are reaching your target audience. For instance, prospective students receive information about admissions, current students stay updated on events and deadlines, and alums receive updates on giving opportunities or news.
Determine List Criteria
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Use HubSpot's list criteria to group contacts based on specific characteristics, such as program interest, geographic location, engagement level, or academic progress. You can create active and static lists (which update automatically). Identify the data in your CRM (like academic programs, previous event attendance, or engagement history) and use that to build your lists.
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See our Knowledge Base article on Lists.
2. Components of a Successful College Marketing Email
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