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Maricopa Community Colleges uses HubSpot’s Email tool to engage with prospective students, applicants, enrolled students, and alumni. From encouraging students to complete the application process, promoting programs, offering information about scholarships, or sharing key updates on student services, this tool allows us to personalize and tailor content to ensure each message resonates with our audiences.
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🏆 Email Best Practices
Send Emails to the Right Lists
Creating the correct list to send an email ensures the right messages reach the right people. Creating and segmenting the proper email list is a crucial first step in crafting effective email campaigns. See our Knowledge Base article on Lists.
Ensure Proper Email Branding
Following our brand standards in email marketing is essential because it ensures consistency, professionalism, and recognition across all communications.
District Marketing, in collaboration with college marketing teams, has created many templates for your use, which can save your team time by eliminating the need for branding, design, coding, and user experience setup from scratch.
Write Meaningful Copy
The body of your email should be consistent with your institution's voice, whether formal, friendly, or academic. Use the Maricopa Community Colleges editorial style guide to create proper and consistent writing.
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Tailor your email content based on the recipient's specific interests, program of study, or lifecycle stage in the admissions process.
Create an Engaging Subject Line and Preview
Use clear, actionable, and enticing subject lines. Ensure they align with the body of the email and are personalized when possible.
The preview text is the snippet of text that appears next to or below the subject line in an email inbox, providing a brief summary of the content. It is the first piece of information recipients see after the subject line and plays a crucial role in the email's open rate and engagement.
Use Images That Resonate With Your Audience
Choose high-quality, optimized images that look great on any device. Images of campus, student life, or recent events help capture attention and create visually engaging emails.
Use Calls-to-Action (CTA)
A well-crafted CTA is crucial in any email. It eliminates confusion, providing a clear, direct path for the recipient to follow. Whether it's applying for a program, signing up for a campus tour, or registering for an event, the CTA needs to clearly define the action you want the recipient to take.
CTAs are also important in that the create email engagement, which promotes Click Rates and Click-Through Rates (CTR), both of which are essential to HubSpot’s email health.
Time Your Emails Correctly
According to studies, emails sent on Tuesday at 11 a.m. have the highest response rates. For colleges, consider timing emails around essential events like admissions deadlines, enrollment periods, or mid-semester updates.
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