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HubSpot’s SMS feature can significantly enhance communication strategies across Maricopa collegesCommunity Colleges, allowing teams to send critical updates and personalized messages at the right time. This tool can be especially effective in student recruitment, engagement, and retention efforts.
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🥇 Best Practices
Use a Compliant SMS Consent Process
Utilize opt-in terminology. Contacts can opt-in using the three words START, UNSTOP, or SUBSCRIBE. Every SMS message must include a clear opt-out option. Prioritize giving your contacts the option to opt out of receiving messages.
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Test, monitor, and analyze campaign performance regularly
Check delivery rate, click-through rate, and unsubscribes to monitor campaign performance. Use your campaign results to help you craft better text messages for future campaigns. Watch which texts achieve a high rate of clicks and which text messages cause unsubscribes, then tweak and test text messages to see what drives better results.
Coordinate your texts around your email marketing and social media.
Scheduling texts in conjunction with your email and social media posts is a solid way to make sure your messages are seen and stick in your customers’ minds. The more times someone sees a message, the more likely they are to take action.
Leverage Brezze AI Copilot
Breeze Copilot is a conversational AI tool. Use Copilot as a virtual assistant to support your sales, marketing, and service goals. Copilot can help you prospect companies, generate content, complete routine tasks, and more. To personalize your experience with Copilot, you can control Copilot's access to your HubSpot account.
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💻 Watch Our Video on SMS
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