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Each college has a monthly limit of 25,000 SMS segments, shared among Recruitment, Marketing, and Student Affairs. When sending SMS campaigns, messages are divided into segments, each charged individually, so understanding message segmentation is essential to managing costs.
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🗨️ SMS
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Segmentation
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| title | What is an SMS segment? Why SMS Segments Matter? |
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In SMS campaigns, messages are divided into segments, each incurring a charge. Each college has a shared monthly limit of 25,000 segments among the Recruitment, Marketing, and Student Affairs teams. If this limit is exceeded, the college is responsible for additional costs. Phone carriers use segments to batch and bill text message deliveries. SMS (Short Messaging Service) restricts message length based on the encoding type: |
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| title | Calculating SMS Segments |
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SMS messages have a basic limit of 160 characters using GSM-7 encoding or 70 characters with UCS-2 encoding. When these limits are exceeded, phones can still send longer messages by breaking them into smaller segments. Note: Replying to messages in the SMS Inbox does not count toward the segment total (messages sent). Message 1 (GSM-7): 160 characters of basic text per segment. | Message 2 (UCS-2): 70 characters per segment when emojis or special characters are used. |
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Text: Good evening, <Name Personalization> from [Insert College Name]. Are you still interested in attending in the Spring? Classes are open for January and February start dates today! Reply STOP to unsubscribe. Message Length: 207 characters Calculation: 207 characters / 160 characters = 2 segments Recipients: 500 contacts Total Segments: 2 segments × 500 contacts = 1,000 segments
| Text: Good evening, <Name Personalization> from [Insert College Name]. Are you still interested in attending in the Spring? 📙 Reply STOP to unsubscribe. Message Length: 148 characters Calculation: 148 characters / 70 characters = 3 segments Recipients: 800 contacts Total Segments: 3 segments × 800 contacts = 2,400 segments
| Resource: Use an SMS Segment Calculator Resource to determine the exact segments for your messages based on encoding and message length. |
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| title | Access the Conversations Inbox and Viewing SMS Conversations |
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Access the Conversations InboxIn your HubSpot account, navigate to CRM > Inbox Select the dropdown menu next to Maricopa > Select Maricopa SMS Inbox  From there, you should be able to view your college inbox. All SMS replies will be found here. 
Viewing SMS ConversationsAll SMS messages received from marketing campaigns will appear in the inbox. Each message will display details such as the sender’s phone number, contact information, and the content of the SMS. To better manage conversations, you can create custom views by filtering conversations based on specific criteria. For example, you can create views for unassigned conversations, high-priority inquiries, or messages from specific channels (like SMS).
To create a custom view for SMS messages: In the bottom left, click the Actions dropdown menu, then select Create a view. In the right panel, enter SMS for the view name, then click Next. In the Filter type section, select Conversations properties. In the search bar, search for and select Source. Click the is “is any of dropdown menumenu”, then search for and select SMS. Click Apply filter, then click Create view.
| The new view will appear below the other default inbox filters and views.  |
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