Page Comparison

Avoid All-Image Emails

• Limit the use of decorative graphics and images. Rely on text-based content rather than embedding all content in an image, such as a flyer. This approach avoids issues for users whose email clients block images or use screen readers.

Alt Text for Images

• Alt text is a short description that’s displayed in place of an image when content is read by a screen reader or images are being blocked. Include descriptive and concise alt text for all images, enabling screen readers to describe them to visually impaired users.

Keep Layout Simple

• Use a single-column layout to enhance readability, reduce sensory overload, and ensure device compatibility.

• Use color combinations that are easily readable to low-vision users and users who have difficulty differentiating color. Avoid using background effects with images or patterns that lower the text-to-background contrast.

Left-Align Text

• Left-aligned text is easier to read, especially for users with dyslexia, as it maintains consistent word spacing.

Text Formatting

• Choose accessible fonts, such as OpenDyslexic, Comic Sans, and Sans serif options (including Arial, Verdana, Tahoma, Century Gothic, Trebuchet, Calibri, and Open Sans).

• Use a minimum 16px for body text and 18px for headlines, and ensure readable line spacing and font size to accommodate all screen sizes.

Adequate Color Contrast

• WCAG recommends using a contrast ratio of at least 4.5:1 for standard text (and 3:1 for larger text) to assist those with visual impairments.

• Provide enough white space around elements to prevent crowding, helping users visually differentiate and navigate content easily.

Hyperlinks and Attachcments

• Ensure the visible link text describes the link's purpose and/or destination, using clickable elements such as buttons with descriptive CTAs such as “Read our Guide" instead of "Click here."

• Confirm the documents or other attachments in your email are accessible and that the files have descriptive names. Verify all document properties and content for accessibility before attaching them to your email.

Readability

• Keep the email copy short and easy to scan. Break down long sentences (less than 80 characters) for better readability. This will help users with cognitive disabilities or those in a hurry understand your message quickly.