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(info) About HubSpot Glossary of Terms

🔖 Glossary of Terms

🔠 Glossary of Properties


(info) About HubSpot Glossary of Terms

Learn definitions for common terms used in HubSpot tools. 


🔖 Glossary of Terms

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titleBusiness Unit

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titleCall-to-Action (CTA)

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titleContact Owner / Teams

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titleConversion

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titleCreated Date

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titleForm

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titleLead

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titleLead Status

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titleList

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titleMarketing Emails

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titleMarketing Qualified Lead

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titlePersonalization

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titlePersonalization Token

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titleProgram Areas

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titleProgram Areas of Interest

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titleProperty

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titleProperty Record

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titleSequences/Sequencingy

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titleStudent Lifecycle

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titleWorkflow


🔠 Glossary of Properties

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titleGlossary of Properties (Alphabetical Order)

A

Average Pageviews
Average number of pageviews per session for this student. Set automatically.

Award Type
Type of degree or certificate (credit or clock)

B

Became a Customer Date
The date when a student’s lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.

Became a Lead Date
The date when a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.

Became a Marketing Qualified Lead Date
The date when a contact's lifecycle stage changed to MQL. This is automatically set by HubSpot for each contact.

Became a Sales Qualified Lead Date
The date when a contact's lifecycle stage changed to SQL. This is automatically set by HubSpot for each contact.

Became a Subscriber Date
The date when a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.

Became an Evangelist Date
The date when a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.

Became an Opportunity Date
The date when a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.

Became an Other Lifecycle Date
The date when a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.

C

Campaign of last booking in meetings tool
UTM parameter for marketing campaign (e.g. a specific email) responsible for recent meeting booking. Only populated when tracking parameters are included in meeting link.

Campus Specialty
Campus Specialty - http://Niche.com Integration

Create Date
The date that a contact entered the system

Created by user ID
The user that created this object. This value is automatically set by HubSpot and may not be modified.

D

Date of first engagement
The date the current contact owner first engaged with the contact.

Description of first engagement
A description of the current contact owner's first engagement with the contact.

Domain to which registration email was sent
Domain to which the registration invitation email for Content Membership was sent to.

E

Email address automated quarantine reason
The automated reason why the email address has been quarantined.

Email address quarantine reason
The reason why the email address has been quarantined.

Email Address Quarantined
Indicates that the current email address has been quarantined for anti-abuse reasons and any marketing email sends to it will be blocked. This is automatically set by HubSpot.

Email Confirmed
Email Confirmation status of user of Content Membership

Email Domain
A contact's email address domain

Email hard bounce reason
The issue that caused a contact to hard bounce from your emails. If this is an error or a temporary issue, you can unbounce this contact from the contact record.

F

First Conversion
First form a student submitted.

First Conversion Date
Date this student first submitted a form.

First Page Seen
First page the student visited on your website. Set automatically.

First Referring Site
URL that referred the student to your website. Set automatically.

First Touch Converting Campaign
Campaign responsible for the first touch creation of this student.

FOI
Field of interest

I

ID of first engagement
The object id of the current contact owner's first engagement with the contact.

L

Last Activity Date
The last time a call, chat conversation, LinkedIn message, postal mail, meeting, note, sales email, SMS, or WhatsApp message was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.

Last contacted
The last time a call, chat conversation, LinkedIn message, postal mail, meeting, sales email, SMS, or WhatsApp message was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.

Last Engagement Date

The last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts.

Last Modified Date
The date any property on this contact was modified

Last Page Seen
Last page the student visited on your website. Set automatically.

Last Referring Site
URL that referred the student to your website. Set automatically.

Last Touch Converting Campaign
Campaign responsible for the last touch creation of this contact.

Latest Disqualified Lead Date
The most recent time at which an associated lead currently in a disqualified stage was moved to that stage

Latest Open Lead Date
The most recent time an associated open lead was moved to a NEW or IN_PROGRESS state

Latest Qualified Lead Date
The most recent time at which an associated lead currently in a qualified stage was moved to that stage

Latest Source
The source of the latest session for a student.

Latest Source Date
The time of the latest session for a student.

Latest Source Drill-Down 1
Additional information about the latest source for the last session the student used to find your website. Set automatically.

Latest Source Drill-Down 2
Additional information about the latest source for the last session the student used to find your website. Set automatically.

Lead response time
Time it took current owner to do first qualifying engagement.

Lead Status
The student’s lifecycle status.

Lifecycle Stage
The qualification of contacts to sales readiness. It can be set through imports, forms, workflows, and manually on a per contact basis.

M

Marketing contact status source name
The ID of the activity that set the contact as a marketing contact

Marketing contact status source type
The type of the activity that set the contact as a marketing contact

Marketing contact until next update
Specifies if this contact will be set as non-marketing on renewal

Merged Contact IDs
The list of Contact record IDs that have been merged into this Contact. This value is automatically set by HubSpot and may not be modified.

N

Next Activity Date
The date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record.

O

Original Source
First known source the contact used to find your website. Set automatically, but may be updated manually.

Original Source – Drill-Down 1
Additional information about the source the contact used to find your website. Set automatically.

Original Source – Drill-Down 2
Additional information about the source the contact used to find your website. Set automatically.

Owner Assigned Date
The most recent date a HubSpot Owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.

P

Prospective Type
Prospective Type - http://Niche.com integration

R

Recent Conversion
The last form this student submitted

Recent Conversion Date
The date this student last submitted a form

Registered At
Datetime at which this user was set up for Content Membership

S

Sends Since Last Engagement
The number of marketing emails that have been sent to the current email address since the last engagement (open or link click). This is automatically set by HubSpot.

T

Time enrolled in registration follow up emails
The time when the contact was first enrolled in the registration follow up email flow

Time First Seen
First time the contact has been seen. Set automatically.

Time Last Seen
Timestamp for most recent webpage view on your website.

Time of First Session
First time the contact visited your website. Set automatically.

Time of Last Session
Timestamp for start of the most recent session for this contact to your website.

Time registration email was sent
Datetime at which this user was sent a registration invitation email for Content Membership

Type of first engagement
The object type of the current contact owner's first engagement with the contact.