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An automation tool in HubSpot that automatically enrolls records when they meet specific trigger criteria, then executes a series of marketing, sales, or service processes. For example, a series of emails with timed releases based on when a student performs certain actions such as filling out a request for more information, applying to be a student, enrolling in a college, etc. |
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🔠 Glossary of Properties (alphabetical order)
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AAverage Pageviews Award Type |
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BBecame a Customer Date Became a Lead Date Became a Marketing Qualified Lead Date Became a Sales Qualified Lead Date Became a Subscriber Date Became an Evangelist Date Became an Opportunity Date Became an Other Lifecycle Date |
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CCampaign of last booking in meetings tool Campus Specialty Create Date Created by user ID |
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DDate of first engagement Description of first engagement Domain to which registration email was sent |
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EEmail address automated quarantine reason Email address quarantine reason Email Address Quarantined Email Confirmed Email Domain Email hard bounce reason FFirst Conversion First Conversion Date First Page Seen First Referring Site First Touch Converting Campaign FOI IID of first engagement LLast Activity Date Last contacted Last Engagement Date The last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts. Last Modified Date Last Page Seen Last Referring Site Last Touch Converting Campaign Latest Disqualified Lead Date Latest Open Lead Date Latest Qualified Lead Date Latest Source Latest Source Date Latest Source Drill-Down 1 Latest Source Drill-Down 2 Lead response time Lead Status Lifecycle Stage MMarketing contact status source name Marketing contact status source type Marketing contact until next update Merged Contact IDs NNext Activity Date OOriginal Source Original Source – Drill-Down 1 Original Source – Drill-Down 2 Owner Assigned Date PProspective Type RRecent Conversion Recent Conversion Date Registered At SSends Since Last Engagement TTime enrolled in registration follow up emails Time First Seen Time Last Seen Time of First Session Time of Last Session Time registration email was sent Type of first engagement |
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FFirst Conversion First Conversion Date First Page Seen First Referring Site First Touch Converting Campaign FOI |
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EEmail address automated quarantine reason Email address quarantine reason Email Address Quarantined Email Confirmed Email Domain Email hard bounce reason FFirst Conversion First Conversion Date First Page Seen First Referring Site First Touch Converting Campaign FOI IID of first engagement LLast Activity Date Last contacted Last Engagement Date The last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts. Last Modified Date Last Page Seen Last Referring Site Last Touch Converting Campaign Latest Disqualified Lead Date Latest Open Lead Date Latest Qualified Lead Date Latest Source Latest Source Date Latest Source Drill-Down 1 Latest Source Drill-Down 2 Lead response time Lead Status Lifecycle Stage MMarketing contact status source name Marketing contact status source type Marketing contact until next update Merged Contact IDs NNext Activity Date OOriginal Source Original Source – Drill-Down 1 Original Source – Drill-Down 2 Owner Assigned Date PProspective Type RRecent Conversion Recent Conversion Date Registered At SSends Since Last Engagement TTime enrolled in registration follow up emails Time First Seen Time Last Seen Time of First Session Time of Last Session Time registration email was sent Type of first engagement |
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IID of first engagement |
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LLast Activity Date Last contacted Last Engagement Date The last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts. Last Modified Date Last Page Seen Last Referring Site Last Touch Converting Campaign Latest Disqualified Lead Date Latest Open Lead Date Latest Qualified Lead Date Latest Source Latest Source Date Latest Source Drill-Down 1 Latest Source Drill-Down 2 Lead response time Lead Status Lifecycle Stage |
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MMarketing contact status source name Marketing contact status source type Marketing contact until next update Merged Contact IDs |
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NNext Activity Date |
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OOriginal Source Original Source – Drill-Down 1 Original Source – Drill-Down 2 Owner Assigned Date |
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PProspective Type |
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RRecent Conversion Recent Conversion Date Registered At |
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SSends Since Last Engagement |
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TTime enrolled in registration follow up emails Time First Seen Time Last Seen Time of First Session Time of Last Session Time registration email was sent Type of first engagement |
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