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Info

You can also import static lists into the system—see below.

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🥇 Best Practices

Segment Your Contacts

To create lists to make sure you are messaging the correct contacts, segment your contacts in list through contact property fields—some useful ones include contact create date, program(s) of interest, and student lifecycle status (e.g., “Prospect,” “Applicant,” “Enrolled,” etc.). This will ensure your messaging is clear and consistent and tailored to the right audience.

Keep List Imports Clean

When importing lists into HubSpot to create new lists, be sure your lists are comprehensive and that the columns in your file match the property fields in HubSpot (e.g., Program to Program of Interest, College to Business Unit, Student Status to Student Lifecycle, etc.)

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💻 Watch Our Video on Lists

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📄 Step-by-Step Instructions for Creating and Managing Lists

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