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Each college has a monthly limit of 25,000 SMS segments, shared among Recruitment, Marketing, and Student Affairs. When sending SMS campaigns, messages are divided into segments, each charged individually, so understanding message segmentation is essential to managing costs.
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Additional SMS pricing is $15.00 for every 1,000 additional segments per month. |
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🗨️ SMS
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Segmentation
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| title | What is an SMS segment? Why SMS Segments Matter? |
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In SMS campaigns, messages are divided into segments, each incurring a charge. Each college has a shared monthly limit of 25,000 segments among the Recruitment, Marketing, and Student Affairs teams. If this limit is exceeded, the college is responsible for additional costs. Phone carriers use segments to batch and bill text message deliveries. SMS (Short Messaging Service) restricts message length based on the encoding type: |
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| title | Calculating SMS Segments |
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SMS messages have a basic limit of 160 characters using GSM-7 encoding or 70 characters with UCS-2 encoding. When these limits are exceeded, phones can still send longer messages by breaking them into smaller segments. Note: Replying to messages in the SMS Inbox does not count toward the segment total (messages sent). Message 1 (GSM-7): 160 characters of basic text per segment. | Message 2 (UCS-2): 70 characters per segment when emojis or special characters are used. |
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Text: Good evening, <Name Personalization> from [Insert College Name]. Are you still interested in attending in the Spring? Classes are open for January and February start dates today! Reply STOP to unsubscribe. Message Length: 207 characters Calculation: 207 characters / 160 characters = 2 segments Recipients: 500 contacts Total Segments: 2 segments × 500 contacts = 1,000 segments
| Text: Good evening, <Name Personalization> from [Insert College Name]. Are you still interested in attending in the Spring? 📙 Reply STOP to unsubscribe. Message Length: 148 characters Calculation: 148 characters / 70 characters = 3 segments Recipients: 800 contacts Total Segments: 3 segments × 800 contacts = 2,400 segments
| Resource: Use an SMS Segment Calculator Resource to determine the exact segments for your messages based on encoding and message length. |
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| title | 2. Create an Attention-Grabbing SMS Campaign |
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Write Actionable SMS Copy expandKnow your character count. While HubSpot allows a 300-character limit SMS messages max out at 160 characters—if you exceed the 160 count, your text message will be sent as two separate texts. Get to the point quickly, and use links (and link shorteners) to fill out the details of your message. Say hello! Send a welcome message to any new contact. Clearly state who you are and why you're messaging to provide valuable context. Get to the point: By keeping messages brief, recipients can easily read and act on the information on smartphones, watches, and digital assistants like Siri. Don’t overdo it: SMS is a high-cost communication channel. Reserve SMS for use cases that are deeply personalized and/or express urgency. Be transparent: Consistently reintroduce your brand, purpose, and message frequency. Opt out: Every message should include the option to opt-out. Personalize your copy: Tailor SMS communication using personalization tokens to automatically insert relevant details like a student’s name, program interest, or other preferences, creating a more meaningful connection.
How to Use Personalization Tokens |
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Add personalization to your message by clicking Personalize. Click the Type dropdown menu, then select the type of personalization token to insert. Click the Property dropdown menu to select which property value to pull into the message body. Enter a default value that can be used for any contact without a value populated for the property, then click Insert.
|  | For more details on how to use personalization tokens this, you can explore the Create and Send SMS Messages in HubSpot resource guide. |
Good SMS Examples |
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| title | Access the Conversations Inbox and Viewing SMS Conversations |
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Access the Conversations InboxIn your HubSpot account, navigate to CRM > Inbox Select the dropdown menu next to Maricopa > Select Maricopa SMS Inbox  From there, you should be able to view your college inbox. All SMS replies will be found here. 
Viewing SMS ConversationsAll SMS messages received from marketing campaigns will appear in the inbox. Each message will display details such as the sender’s phone number, contact information, and the content of the SMS. To better manage conversations, you can create custom views by filtering conversations based on specific criteria. For example, you can create views for unassigned conversations, high-priority inquiries, or messages from specific channels (like SMS).
To create a custom view for SMS messages: In the bottom left, click the Actions dropdown menu, then select Create a view. In the right panel, enter SMS for the view name, then click Next. In the Filter type section, select Conversations properties. In the search bar, search for and select Source. Click the is “is any of dropdown menumenu”, then search for and select SMS. Click Apply filter, then click Create view.
| The new view will appear below the other default inbox filters and views.  |
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