HubSpot lists are used to organize and filter contacts who have filled out forms and to send specific communication to a list of contacts.
To see your college’s lists and create new ones, navigate in HubSpot to CRM, and then Lists.
From here, you can access existing lists, or create a new list.
If you are unable to see lists or do not have access to create them, you will need to reach out to your college enrollment and marketing teams for permission.
Within a list, you have access to contact records, which provide detailed information about contacts who have submitted a form, including activities they have taken on websites, their Preferred college, their Program area, their Student lifecycle status, and much more.
To create a list, from the main lists screen, select Create list
For District and college purposes, our lists in HubSpot are always Contact-based, meaning lists are built using contact properties submitted via forms.
You will want to give your list a unique name using the following naming convention: College Acronym—List Name. You can also provide a list description as needed.
An Active list means that any new contacts who submit a form and meet the criteria of the list will be added to the list. A Static list will only provide a filter for existing contacts in the system and will not add new contacts as they come in.
Once your list is ready, select Next.
You must now apply filter criteria so your list can appropriately filter contacts.
The first filter you should always apply is the Business unit contact property so that you are only seeing contact records assigned to your college. To do this, select Contact properties then Business unit then your college.
In this example, we will add two additional filters to show you how filtering logic works. Now that we have the college Business unit selected, we will apply another filter so we are only seeing form submissions where a user has expressed interest in a Nursing program.
We will also apply a filter so we are only seeing students currently in Prospect status, meaning they have only filled out a form and have not yet moved on to the next step of completing an Admissions application.
As you can see, we now have a list of prospective students at this college who have expressed interest in the Nursing program.
Also be sure to add your list to the correct folder using the actions dropdown.
For detailed instructions on creating and managing lists, see our HubSpot Knowledge Base.
About HubSpot Lists
🥇 Best Practices
Importing Lists in HubSpot
insert information here, although I can’t find KB articles
Clean Your Contact Lists to Improve Email Deliverability
It is important to clean up your contact lists for several reasons:
Improved Email Deliverability
Deliverability refers to how well your emails reach recipients' inboxes instead of landing in spam or being bounced. Removing inactive or disengaged contacts reduces the chances of email bounces, which helps maintain a high sender reputation. A clean list ensures that your emails are sent to contacts more likely to engage with your content, improving inbox placement.
Increased Engagement Rates
Sending emails to an engaged and interested audience boosts open rates, click-through rates, and overall engagement. When you clean your contact list, you’re focusing your efforts on recipients who actually want to hear from you, which can lead to better engagement metrics and more effective marketing.
Reduced Bounce Rates
Bounced emails, whether due to invalid or outdated email addresses, harm your college’s sender reputation. Regularly cleaning your lists ensures that you’re only sending emails to valid addresses, reducing the likelihood of bounces and protecting your deliverability.
Compliance with Privacy Regulations
Regulations such as GDPR, CAN-SPAM, and CASL require that businesses only email contacts who have opted in. Cleaning your lists helps you stay compliant by removing contacts who have opted out or become inactive, ensuring that you follow legal guidelines and respect your contacts' privacy.
Enhanced Sender Reputation
Email service providers (ESPs) like Gmail and Outlook monitor engagement and bounce rates to assess your college’s sender reputation. A good sender reputation increases the likelihood that your emails will land in the inbox, not the spam folder. Cleaning your lists is an essential step in maintaining a positive sender score.
Prevents Emails from Being Marked as Spam
Continuing to send emails to disengaged contacts increases the risk of your messages being marked as spam, damaging your college’s sender reputation and hurting future campaigns. Cleaning up your list reduces this risk and ensures your emails are well-received.
View best practices guide for adding and maintaining contact lists:https://knowledge.hubspot.com/marketing-email/how-to-clean-up-your-contact-lists-to-improve-deliverability
Watch Our Video on Lists
https://vimeo.com/1021075197?share=copy📄 Step-by-Step Instructions for Creating and Managing Lists
Learn how to create a list of records based on property values and other characteristics in HubSpot. You can create lists for contacts, companies, tickets, deals, custom objects, and more, such as orders and carts. This guide includes instructions for creating and editing lists using the lists tool.
To access or create new lists for your college in HubSpot, follow these steps:
If you are unable to see lists or do not have access to create them, you will need to reach out to your college enrollment and marketing teams for permission.
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