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Accessibility

Accessibility

Owned by Matthew Rodgers
Last updated: Dec 11, 2024 by Denise Delgado

About Digital Accessibility

Digital accessibility ensures that all users, including those with disabilities, can effectively access and interact with online content. Established by the U.S. Rehabilitation Act of 1973 and later expanded by the Americans with Disabilities Act (ADA), it mandates that public institutions and federally funded programs make electronic and information technology available to everyone. In 1998, amendments introduced Section 508, requiring federal agencies to ensure digital content is accessible. Under Title III of the ADA, businesses must also provide equal access to digital spaces, including websites and online communications like emails. This ensures that all users can access exclusive offers, information, and services shared online, regardless of ability.

The World Wide Web Consortium (W3C) developed the Web Content Accessibility Guidelines (WCAG), now in version 2.1, as an international standard for web accessibility. To achieve meaningful access, public institutions must meet WCAG’s AA compliance level, which applies to all website components—from text and images to PDFs and videos.

Why Does ADA Compliance Matter?

  1. Accessibility Promotes Equality

According to the CDC, one in four Americans has a disability. Failing to accommodate this 25% of visitors is like a physical store turning away every fourth customer—leading to frustration, lost business, and fewer recommendations. Ensuring accessibility isn’t just good practice; it’s essential for building a welcoming, inclusive experience for all users.

  1. Legal Compliance Protects Maricopa Community College’s

Ensuring your website is ADA-compliant helps avoid costly lawsuits, including legal fees, potential settlements, the expense of re-building your site to meet ADA standards, and possible PR issues that could harm your revenue. Compliance is a proactive step to safeguard your business.

  1. ADA Compliance Enhances Usability

Websites designed with accessibility in mind tend to be more user-friendly for all. Features like video captions benefit users watching in noisy environments, making content accessible and convenient for everyone.

Building Accessible Emails in HubSpot

Digital Accessibility Courses

To learn more about creating accessible web pages and digital content, refer to the following websites:

Accessibility Courses