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(info) About HubSpot Lists

HubSpot Lists are used to organize and filter contacts who have filled out forms and to send specific communication to a list of contacts. Within a list, you have access to contact records, which provide detailed information about contacts who have submitted a form, including activities they have taken on websites, their Preferred college, their Program area, their Student lifecycle status, and much more.

With these lists, colleges can segment students based on program interests, enrollment status, or communication preferences and track engagement with email campaigns, events, or admissions processes.

🥇 Best Practices

Importing Lists in HubSpot

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Clean Your Contact Lists to Improve Email Deliverability

It is important to clean up your contact lists for several reasons:

  • Improved Email Deliverability

    • Deliverability refers to how well your emails reach recipients' inboxes instead of landing in spam or being bounced. Removing inactive or disengaged contacts reduces the chances of email bounces, which helps maintain a high sender reputation. A clean list ensures that your emails are sent to contacts more likely to engage with your content, improving inbox placement.

  • Increased Engagement Rates

    • Sending emails to an engaged and interested audience boosts open rates, click-through rates, and overall engagement. When you clean your contact list, you’re focusing your efforts on recipients who actually want to hear from you, which can lead to better engagement metrics and more effective marketing.

  • Reduced Bounce Rates

    • Bounced emails, whether due to invalid or outdated email addresses, harm your college’s sender reputation. Regularly cleaning your lists ensures that you’re only sending emails to valid addresses, reducing the likelihood of bounces and protecting your deliverability.

  • Compliance with Privacy Regulations

    • Regulations such as GDPR, CAN-SPAM, and CASL require that businesses only email contacts who have opted in. Cleaning your lists helps you stay compliant by removing contacts who have opted out or become inactive, ensuring that you follow legal guidelines and respect your contacts' privacy.

  • Enhanced Sender Reputation

    • Email service providers (ESPs) like Gmail and Outlook monitor engagement and bounce rates to assess your college’s sender reputation. A good sender reputation increases the likelihood that your emails will land in the inbox, not the spam folder. Cleaning your lists is an essential step in maintaining a positive sender score.

  • Prevents Emails from Being Marked as Spam

    • Continuing to send emails to disengaged contacts increases the risk of your messages being marked as spam, damaging your college’s sender reputation and hurting future campaigns. Cleaning up your list reduces this risk and ensures your emails are well-received.

View best practices guide for adding and maintaining contact lists:https://knowledge.hubspot.com/marketing-email/how-to-clean-up-your-contact-lists-to-improve-deliverability

Watch Our Video on Lists

https://vimeo.com/1021075197?share=copy

đź“„ Step-by-Step Instructions for Creating and Managing Lists

 How to Create Lists in HubSpot

Learn how to create a list of records based on property values and other characteristics in HubSpot. You can create lists for contacts, companies, tickets, deals, custom objects, and more, such as orders and carts. This guide includes instructions for creating and editing lists using the lists tool.

To access or create new lists for your college in HubSpot, follow these steps:

  1. Navigate to CRM > Lists:

    1. Here, you can view existing lists or create a new one.

If you are unable to see lists or do not have access to create them, you will need to reach out to your college enrollment and marketing teams for permission.

  1. Create a New List:

  • From the main lists screen, select Create List.

    list.png

  • Choose Contact-based to create a list of contacts (Note: All HubSpot lists for District and college purposes are Contact-based, built using contact properties from form submissions).

  1. Enter List Details:

  • List Name: Use the naming convention: College Acronym—List Name (e.g., "SCC - Pharmacy Tech Lead").

    • Description: Briefly describe the list's purpose.

    • List Type: HubSpot has two types of lists that can be created.

      • Active List: Automatically adds new contacts who meet the list criteria as they submit forms.

      • Static List: Filters existing contacts but does not update with new submissions.

  1. Set Filters:

  • Click Next > Add Filter to apply specific criteria for your list.

    • Start by selecting Contact Properties> Business Unit, then choose your college to limit the list to your college's contacts.

    • Add additional filters. For example:

      • Filter by Form Submission to see users interested in a specific program, like Nursing.

      • Filter by Prospect status to view students who have expressed interest but haven’t completed the next step in the admissions process.

  1. Save and Organize:

crm-lists.png

image-20241018-224715.png

  How to View, Edit, Clone, and Delete Lists

View and Edit a List

  1. Navigate to CRM > Lists:
    To view your lists, go to the Lists section in HubSpot.

  2. Select the List:
    In the table, click on the list you want to view or edit. To access lists that aren’t being used, click the Unused lists tab.

  3. Search for Contacts:
    Use the search bar in the upper right to find specific contacts in your list.

  4. Edit the List’s Name:
    Click the pencil icon next to the current name, enter a new name, and save the changes by pressing enter or clicking outside the text editor.

  5. Edit Filters for Active Lists:
    In the left panel, click Edit filters, make your changes, then click Save changes in the top right.

  6. Sort and Filter Records:
    Click on table headers to sort records by property values. You can also filter contacts by the "Added to list" date.

  7. View List Details:
    In the upper right, click Details to see information about the list, such as when it was created, the number of contacts, who created it, and where it’s used.

 Additional List Actions in HubSpot

  1. Actions Menu:
    Click the Actions dropdown to:

    • Edit columns: Customize which properties are displayed for each record.

    • Export your list: Download the list as a file. View the resource guide here.

    • Assign to team: Assign the list to a specific team.

    • Clone: Create a copy of the list.

      • Navigate to CRM > Lists: Hover over the list you want to clone, click the More dropdown, and select Clone.

    • Convert to static list: Change an active list to static.

    • Delete list: Delete the list (without deleting the records). View the resource guide here.

    • Move to folder: Organize the list into a folder.

  2. Use in HubSpot Tools:
    In the Use in dropdown menu, select an option:

    • Campaigns: Associate the list with a marketing campaign.

    • Contacts/Companies/Deals view: View the list’s records on the relevant home page.

    • Custom report builder: Create a custom report using the list.

    • Customer journey analytics: Create a journey report based on the list.

    • Datasets: Create a dataset for further analysis.

    • Workflows: Use the list as a trigger for automation workflows.

For additional instructions on creating and managing lists, view All list articles.

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