HubSpot lists are used to organize and filter contacts who have filled out forms and to send specific communication to a list of contacts. Within a list, you have access to contact records, which provide detailed information about contacts who have submitted a form, including activities they have taken on websites, their Preferred College, their Program Area, their Student Lifecycle status, and much more.
🥇 Best Practices
Segment Your Contacts
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Keep List Imports Clean
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Watch Our Video on Lists
https://vimeo.com/1021075197?share=copy
đź“„ Step-by-Step Instructions for Creating and Managing Lists
 How to Create Lists in HubSpot
Learn how to create a list of records based on property values and other characteristics in HubSpot. You can create lists for contacts, companies, tickets, deals, custom objects, and more, such as orders and carts. This guide includes instructions for creating and editing lists using the lists tool.
To access or create new lists for your college in HubSpot, follow these steps: Navigate to CRM > Lists: Here, you can view existing lists or create a new one.
Create a New List:
From the main lists screen, select Create List. Choose Contact-based to create a list of contacts (Note: All HubSpot lists for District and college purposes are Contact-based, built using contact properties from form submissions).
Enter List Details:
Set Filters:
Save and Organize:
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 How to View, Edit, Clone, and Delete Lists
View and Edit a List
Navigate to CRM > Lists:
To view your lists, go to the Lists section in HubSpot.
Select the List:
In the table, click on the list you want to view or edit. To access lists that aren’t being used, click the Unused lists tab.
Search for Contacts:
Use the search bar in the upper right to find specific contacts in your list.
Edit the List’s Name:
Click the pencil icon next to the current name, enter a new name, and save the changes by pressing enter or clicking outside the text editor.
Edit Filters for Active Lists:
In the left panel, click Edit filters, make your changes, then click Save changes in the top right.
Sort and Filter Records:
Click on table headers to sort records by property values. You can also filter contacts by the "Added to list" date.
View List Details:
In the upper right, click Details to see information about the list, such as when it was created, the number of contacts, who created it, and where it’s used.
 Additional List Actions in HubSpot
Actions Menu:
Click the Actions dropdown to:
Edit columns: Customize which properties are displayed for each record.
Export your list: Download the list as a file. View the resource guide here.
Assign to team: Assign the list to a specific team.
Clone: Create a copy of the list.
Convert to static list: Change an active list to static.
Delete list: Delete the list (without deleting the records). View the resource guide here.
Move to folder: Organize the list into a folder.
Use in HubSpot Tools:
In the Use in dropdown menu, select an option:
Campaigns: Associate the list with a marketing campaign.
Contacts/Companies/Deals view: View the list’s records on the relevant home page.
Custom report builder: Create a custom report using the list.
Customer journey analytics: Create a journey report based on the list.
Datasets: Create a dataset for further analysis.
Workflows: Use the list as a trigger for automation workflows.