A program is an area of study in which students can specialize. Most programs lead to one or more degrees or certificates (also known as pathways). Examples: Construction Trades, Education, Dance, Chemistry, Storytelling, or Spanish. Other programs are designed as collections of courses and/or experiences that do not lead to a degree or certificate. Examples: Lifetime Fitness, Teacher Preparation, Honors, etc.

Program pages on the web have four main components: a Program Overview, a list of degrees and certificates within that Program, a customizable Why Your College section, and a customizable left sidebar. Learn more about each section below.

See an example Program page (login: Maricopa / Maricopa).

Instructions

Program Overview

The program overview is a 1-2 paragraph, keyword rich description of each program to help drive prospective students to these pages. Program overviews are fed into Colleges websites and www.maricopa.edu from a central repository maintained by District ITS, District Marketing, and the Center for Curriculum and Transfer Articulation.

Program overviews are meant to be general in nature as they are shared across all Maricopa Community Colleges offering this program.

District Marketing collaborated with the Pathway Mapping team and district-wide Instructional Councils to develop the program overviews. District Marketing will facilitate an annual review each Spring of program overviews by these parties. If you believe changes are required in between annual reviews, use the Request to Create/Update a Program Page on the Web form to submit your changes for review. If other Colleges have the same program, it is recommended that you propose the changes to the appropriate Instructional Council before submitting them through the form.

List of Degrees and Certificates

The list of degrees and certificates are fed into Colleges websites and www.maricopa.edu from a central repository maintained by District ITS, District Marketing, and the Center for Curriculum and Transfer Articulation.

To report an issue, please send an email to dl-web-pathways@domail.maricopa.edu, and your college web staff so that we can review and troubleshoot as necessary.

Customizable “Why Your College” section

Why your college - e.g. Why Phoenix College? - is where you can put marketing information about your program such as points of pride for your college. Your college also has the option to leave this section blank.

To learn more about customizing the Why Your College section, see Customizing Program Pages.

Customizable Left Sidebar

The left sidebar is where you can put functional information about your programs such as the following:

Contact information
Accreditation documentation
Links
Files

Your college also has the option to leave the sidebar blank. If you do, only the Apply Now button will show.

To learn more about customization of the Left Sidebar, see Customizing Program Pages.